I want to cover the 4 most common mistakes that people make when driving traffic to their capture pages.
Once you know these mistakes, you can avoid them and improve your results.
#1. Using Unbelievable Ad Copy
I come across a number of capture pages that are full of hype. They are often unbelievable. These sorts of pages often promise to deliver a 5-figure income in 30 days or less with little or no work at all.
Most people are looking to make a few extra hundred dollars a month to start out. So make your ad copy appealing to the masses by lowering the dollar amount in the ad copy.
#2. Saying Too Much
Some capture pages tell the prospect everything there is to know. So there’s nothing left to learn. Hence, there’s no reason to opt into the capture page.
Too often people try to say and do too much on their capture page. Instead, they should simply display a strong headline and subhead line that teases the prospect to want to learn more.
People want instant information. So quickly get to the point of your capture page with the least amount of information.
#3. Using Non Capture Pages
Too often people send traffic to their company replicated site. Or they send traffic to a affiliate sales page, or even a presentation page. These sorts of pages are where prospects should be directed AFTER the optin.
You must direct your traffic to a true capture page if your intention is to generate leads.
#4. Using Video Backgrounds
Instead of using a background image for their capture page, a number of people use videos instead. While these HD videos may look good, they’re really distracting. They often pull the prospect’s attention away from the page headline and webform.
Videos also add to page load time, so this can affect prospects that have slower internet speeds. Longer load times means that fewer people will opt into your capture page.
These are the most common mistakes I’ve come to realize when sending traffic to any biz opp or make money online capture page.
Your capture page should always focus on what’s important to your prospect – making extra income from home. If your page copy speaks that language, your capture page opt-in rate should improve.
Have a great day!