I’ve been talking a lot about list building and lead generation on this blog.
And, the reason is simple. Lead generation fuels your business. Without leads you have no business, and can’t possibly make steady sales.
However, lead generation isn’t enough…
What happens after you get a lead?
Some people make the mistake of generating leads but ignoring them. Getting someone to opt in to your list is just the first step… Once you’ve got them in your world, take them from a cold lead into a red hot buyer.
But, don’t be intimidated because it’s not as hard as you might think. After all, they’ve already expressed an interest… Now you’ve just got to get them feeling comfortable in you!
And the best part, there’s only a few things that you need to do… Which I’m going to show you what those are right now?
3 Easy Steps To Get Subscribers Sold On YOU… And Your Offers!
Step #1: Communicate Daily
A great book I read from Dr. Robert Cialdini summarized this perfectly and that was; “Familiarity can be induced at an unconscious level through repetition.”
I underlined the word ‘repetition’ because it’s key! You MUST stay in front of your leads. Which means you’ll want to send them DAILY emails?
People can have very fickle attention spans. If your NOT communicating with your leads on a regular basis, there likely to forget you.
Step #2: Be Informative Or Entertaining
You absolutely want your leads to like you so they’ll take that next step.
How do you get leads to like you? Theres actually something pretty simple you can do…
There’s a reason that Beyonce, Adele, or Matt Damon make millions. They entertain millions of people.
But, do you know who’s way more wealthy than those names mentioned above? Steven Spielberg, George Lucas, and Michael Bay. Why? Because of the power of stories.
Don’t underestimate the power of telling stories to your leads. Find a common ground or relate stories into your business, for winning results!
Just always remember that your leads are thinking; ‘What’s in it for me?’
Step #3: Asking For The Sale
At some point, you’re going to want to get your leads to buy from you. That’s ultimately what is going to increase your bank account?
But most people mess this part up.
First, some people are afraid to ask someone to buy something. But if you’ve done everything above, you’ve already set good expectations with your leads.
Secondly, some people talk about the features of their products to much. You have to keep in mind… Your leads really only want to know HOW the product will help THEM.
It doesn’t matter how ground breaking your product or service might be… They just want to achieve their goals or results in the fastest time possible!
Prospects will have things in their minds like… Making $2K in a month so they can pay their mortgage. Having time freedom so they can spend more time with their families. The ability to have the funds so they can send their children through university.
That’s what they really care about? If you can hit on their pain points, and provide solutions for them. They will listen to you!
So there you go. That’s how you convert cold leads into buyers?
If you got value from this, please leave me a comment and feel free to share with your friends.
Have a fab day!